About
In 2020, I founded the podcast channel ‘Sports Cafe’ to bridge the gap between academic knowledge and real-world experience of working in the sports industry. In conversations with professionals associated with national bodies like British Cycling and British Athletics, they shared their work experiences and valuable insights in optimising athlete performance.
My Role
1. As an Founder, I conducted weekly webinar events collaborating with athletes, professionals and students in the sport industry.
2. I collaborated, built and maintained strong relationships with speakers and contributors.
3. I engaged with the community to understand their needs and preferences.
4. I developed and executed branding strategies that aligned with the product's positioning and target audience. I implemented promotional activities to enhance product visibility and drive user engagement.